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Job description

Marketing executives are involved in aspects of marketing, including: planning; advertising; promotion; public/media relations; product development; distribution; sponsorship; and research. The role is often challenging, varied and exciting.

The responsibilities of the role will vary, depending on the size of the organisation and sector, and whether the focus is on selling a product/service or raising awareness of an issue that affects the public.

As many organisations have marketing departments, marketing executives can be found in both the private and public sectors: from the banking, retailing and media industries to voluntary and not-for-profit organisations.

Marketing executives may also be known as marketing assistants or coordinators.

Typical work activities

The work of a marketing executive is usually very varied. Tasks typically involve:

• liaising and building relationships with a range of stakeholders, e.g. customers, suppliers and colleagues;
• developing advertising opportunities, which can involve placing adverts in national, regional and specialist publications or on the radio (depending on the organisation and the campaign);
• maintaining and building contacts with the media;
• writing and distributing press releases;
• preparing photo shoots;
• managing the production of marketing materials, including leaflets, posters and flyers - this can involve writing and proofreading copy and liaising with designers and printers;
• arranging for the effective distribution of marketing materials;
• maintaining and updating mailing databases;
• organising and attending events and exhibitions;
• securing sponsorship to assist with the publicity and funding of marketing projects;
• carrying out market research and customer surveys to assess demand, brand positioning and awareness;
• evaluating marketing campaigns;
• monitoring competitor activity;
• analysing pricing positions;
• contributing to and developing long-term marketing plans and strategies;
• assisting in the delivery of approved strategies;
• managing budgets;
• supporting the marketing manager and other colleagues.

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The Position

The Marketing Associate will play an integral role in providing excellent customer service to members of ICN and its affiliated private clubs and golf courses and resorts, through interaction both on the phone and in person. This will include solving member issues and assisting in maintaining the company's customer service and partner databases. The successful candidate will also be responsible for implementing changes to the company website and will be involved in creating promotions and newsletters that will appear on the Website. He or she will assist in the design and preparation of collateral marketing materials needed for promotion of the company's programs and special events. The successful candidate will also assist in the analysis of the success of the company's marketing campaigns. The office environment is entrepreneurial and consists of mostly business graduates with significant business experience. As such, the incumbent has the opportunity to benefit from exposure to sophisticated marketing approaches and professional operating standards. The position offers a collaborative results oriented learning environment, an opportunity to contribute with increasing responsibilities and a mission that is fun.

Skills

The successful candidate will:
 

• Be conscientious and pay close attention to detail in all aspects of their work
• Be a self-starter with the ability to manage own time to meet deadlines
• Demonstrate creativity both in their work and their approach to challenges
• Have strong computer skills (familiarity with Excel, Word
• Have the ability to work well with a team
• Be extremely organized, flexible and have the ability to multi-task

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  Marketing and Promotions Officer
   
  The Marketing and Promotions Officer is responsible for overseeing the implementation of the ______________ marketing plan.
   
  Responsible To
   
  The Marketing and Promotions Officer is directly responsible to the President of ______________ and the members of ______________.
   
  The Marketing and Promotions Officer may chair the Marketing and Promotions Committee.
   
  Responsibilities and Duties
   
  The Marketing and Promotions Officer should:
  ·         Develop (as part of the club/group plan) in conjunction with the Marketing and Promotions Committee the club/group marketing plan
  ·         Work with the Treasurer to develop a budget for the marketing plan
  ·         Oversee the implementation of the strategies in the marketing plan
  ·         Submit regular reports to the club/group committee.
   
  Knowledge and Skills Required
   
  Ideally a Volunteer Co-ordinator is someone who:
  ·         Can communicate effectively
  ·         Is positive and enthusiastic
  ·         Is well organised
  ·         Has marketing expertise and experience in dealing with the local media.
  
  

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Marketing executive job description

I/ Job information of marketing executive

1. Job tile:
2. Job Code:
3. Department:
4. Report to:
5. Job purpose:

II/ Key job tasks of marketing executive

1. Create marketing plans geared toward end users for each key product within portfolio, in line with strategy and targets and within budget.

2. Work with the in-house designer to produce materials of visual impact and within brand guidelines.

3. Work with the business innovations department to develop new ideas for reaching end user markets using the latest in electronic technologies.

4. Communicate to rest of marketing team about new innovations and how they can be used to leverage marketing efforts.

5. Write copy for each product, reflecting key messages, features and benefits.

6. Involve key stakeholders for product at each stage of campaign, and report results once completed.

7. Preparation & delivery of marketing plan within key objective.

8. Events planning, organization and execution.

9. Copy writing of articles, marketing materials etc.

10. Liaison with media and publishers as required.

11. Ensuring that all marketing materials do no deviate from the established.

12. Brand image of the business.

13. Market research and competitor analysis.

14. Maintains up to date with professional sector news.

15. Supporting the development of the website.

16. Focus on both business growth and client retention.

17. Use email, adwords and other electronic marketing techniques to inform customers of new products and generate sales.

18. Create and implement marketing communications for books from pre-publication to post-publication.

19. Liaise with Events Coordinator to maximise visibility at conferences, including compiling a list of products and literature to display/demo, producing delegate inserts, etc.

20. Where appropriate, attend key conferences to manage booth, do customer interviews and focus groups.

21. Keep website up to date as necessary using the internal web administration tools.

22. Where possible, cross market and raise the profile of the other products and services, including scientific consultancies and mycological services.

23. Perform market research to assess viability of potential new products and to measure success of recent campaigns.

24. Develop business strategies and achieve performance targets.

25. Generate leads for products and services.

26. Attend to customers’ queries and provide appropriate solutions.

27. Develop strategies and deliver excellent sales and after-sales services to maximize sales, customer satisfaction and retention.

 

II/ Key job tasks of marketing coordinator

1. Research to identify clients, sector opportunities, and competition.

2. Create marketing collateral, including white papers and technical papers.

3. Coordinate events including meetings, speaking engagements, seminars, trade shows and exhibits.

4. Develop marketing literature, ensuring valid, current and accurate content.

5. Planning and concept development and execution of print and media campaigns.

6. Monitoring corporate communications plan and strategy for uniformity in message, including templates, tag lines, and logo usage.

7. Maintain organization Web site: up to date the pictures, copy, announcements, attendance, etc. online once per week and keep events and workers lists updated through interfacing with Vice President.

8. Produce a bi-annual newsletter.

9. Develops and provides marketing and public relations programs that promote chapter and regional events, and membership growth and retention.

10. Plans and implements marketing and public relations programs to increase membership growth and retention.

11. Designs and implements plans to market events and products.

12. Works in coordination with the Events and Education Coordinators on marketing events.

13. Maintains database of media contacts.

14. Writes and distributes press releases and produces media kits.

15. Invites media to regional events and serves as onsite media contact.

16. Initiates media opportunities including on-air interviews and feature stories.

17. Maintains database of advertising contacts.

18. Designs, negotiates, and buys advertising in local media.